August 01, 2012 Y. Sunita Chowdary
This title will set you thinking and wondering what the content could be that gives the director the confidence to label it as something out of the box. Debutant director Vasireddy Vidyasagar whose business and passion is education, he runs Aptech computer courses in 250 colleges and schools in Guntur, has conceived and shaped the subject with clarity.
The film very clearly will not have a commercial success but the director needs a pat on his back for attempting something idealistic, clean, sensible and sensitive. At no point in the film you will find any character speaking in a harsh offensive manner. When all love stories require a hint of romance and sex or something shocking to tilt the box-office fortune in their favour, Vidyasagar's story does not suggest love even in the eyes of the lead pair.
Idi Mamoolu Prema Katha Kadu is about a boy and a girl who grow up together, study in the same school and college develop a fondness for each other but the priority in their lives has always been studies. The director clearly shows that this is the age where the youth needs to have a goal, focus, ambition and fire to become something in life and shows that they are ready to express their feelings only after getting a job and are ready to face the world.
He did not fail to show that in this process of becoming a ideal student one need not concentrate on studies alone, extra-curricular activities like music and sport can be pursued with equal zeal. The story begins interestingly with three people, a producer (Vennela Kishore), his friend who invested some money in the project (Tagubothu Ramesh), a distributor (Jyothi) and a man who knows the mass pulse (Nalla Venu) watch the first copy and discuss this film intermittently while it is in progress throwing in comments, sarcasm and reflecting feelings of the audience.
One negative aspect of the film is the last song is too lengthy and boring, not properly choreographed. Some scenes are repeated to tell the boy and girl's story in their point of view but that might not be conveyed well. Jayaprakash Reddy plays a soft role and impresses and the newcomers Mahadev and Sri Kavya did a neat confident job. The latter has all the qualities to make it big.
An interesting aspect about the lake in Uppalapadu is revealed in the film. Cinematography enhances the narrative but the director should be ready with an answer for using the number Gunna Mamidi Komma Meeda, awareness on the Copyright Act is imperative. Very good effort this one!