June 08, 2012 Y. Sunita Chowdary

A filmmaker should not give a chance for the audience to argue, he should create lies that are beautiful and inarguably credible and escapist in nature. Also there should be clarity in what he wants to convey even if the subject is silly and illogical, for instance if Ram is being pierced by a bunch of rods or for that matter Rishi dies as glass panes fall into his chest with accuracy and precision you wouldn't want to question how it happens; For that matter even if Tamanna wakes up in the hospital bed and runs straight to the graveyard and weeps over the hero's cemetery you don't want to ask how she got to know that he's lying there, as we think it is some kind of cinematic liberty but..in Endukante Premanta the biggest flaw is something that can be conceived by the story writer himself.
It really requires serious suspension of brain activity. If you want to know the story it is what Rajinikanth does to Aishwarya when she goes clueless and unprepared for an exam. Here, a dead woman..err no a woman whose pulse you can still feel and who has one foot in the heaven and one foot on earth helps a man pin down her and her father's enemies and in the process discover and enjoy imaginary love. There is another complication one doesn't know if she is helping herself or him or themselves but ultimately you don't sense heroism as the spirit lurking behind the hero is spoon feeding him on his every move; Every time he is in danger and in need she is like that elusive Cinderella. When he already has her by his side why would he focus on her physical state on the hospital bed?
Let's get to some more points on the story, two silent lovers of the eighties struggle to express their feeling and in the process the hero dies. In the next scene the hero kicks an empty can of coke and it hits the heroine's forehead. After a while she hits it back and that empty cans create a flutter in their heart and a movement in the brain. The beautiful locations help you sit through the first half of Endukante Premanta.
There is some gyan on Blu-ray for people who are semi-literate and a series of supposedly humourous episodes that look so obvious an agenda to portray the hero as very naughty. In between Rishi, Anu, Kona some fresh faces help you tide over the crisis but as the blood clot in the heroine's brain melts, the audience develops one as they fail to understand how a mouth to mouth resuscitation helps a semi-dead person come alive that too without the third dosage of medicine from Germany.
It is going to be harder than you think but Brahmanandam brings a brief smile on your sinking faces. Ram looks troubled throughout the film..one, he dies without expressing love, next he falls in love with an imaginary person and finally when the spirit disappears and the dead comes alive the film ends. We call it the 'dead' because a person becomes a spirit only when the life leaves the body; Here Tamanna is in coma and her spirit is all pervading having fun and before we forget we should tell you that the spirit too suffers from a problem..that is selective hearing and listening.
Ram and Tamanna look really good, cinematography is lovely, some numbers are pleasing but the director who should be credited for giving stories with humour that is never crude, pretty visuals falters on the subject. It is downright ridiculous, we'd rather see his montage shots on Youtube than sit through this montage film.
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