November 14, 2010 Y. Sunita Chowdary
In Emaindi Evela, Sampath Nandi, the director has designed the plot that would pander to a very specific demographic segment, the college-going and job aspirant juveniles. Maitrivanam in Ameerpet is the place where the entire story is set. The film is decidedly average, late by a few years but even then it has the benefit of being inherently watchable. The entire streets littered by pamphlets, the coaching institutes, the hawkers, mobile recharging centres and the internet cafes which have become a hub for clandestine meetings and finally the hostels from where the love story springs is shown in graphic detail.
It runs the risk of being compared to Teja's Chitram but the plot extends beyond the fiery passions and formidable courtship story and deals with young couples who opt for divorce at the drop of a hat. The movie also shows how a rapidly changing generation has no qualms for a second marriage. The interesting part of the story is the director concentrating on the negative trait, two timing of the heroine as well and giving her a chance to support her argument.
Emaindi Evela gives a tiring and a pale look as it is shot in fewer select locations, songs are just ornamental as the director focuses on his story. Dialogues are simple, straight and the supporting cast Vennela Kishore has given an encore, another heart warming performance. Newcomer, Nisha Agarwal is not exactly pretty but quite attractive, has the right physique to carry herself well and is a complete acting material. With some right stories and a little more experience she has the propensity to make it big on the acting front.
Varun Sandesh brings an ease and casual approach to his character but he has done this many times. His work is admirable as long as he doesn't display his brawn. This is the first time in the history of Telugu cinema, you get to see the hero in the introduction scene waking up with henna on his hair and only after an hour and a half you will be able to co-relate it to the plot. The film has little interpretive distance between the audience and the screen because of the lack of glamour and star appeal.