March 23, 2012 Y. Sunita Chowdary
Ee Rojullo is a like a whiff of cool, fresh air in this furnace like summer, what more - you have apart from an engaging, simple and a straight story, a group of youngsters who play their part with aplomb. It is intelligent direction from Maruthi a debutant who focuses his mind on a single concept, about young guys and girls getting the meaning and definition of love all wrong and using each other for their little and big selfish needs. The finale is amateurish and follows a formula but that is fine, the intro to the few minutes before the finish has been handled interestingly.
This story hits the spot compellingly, on the youth, the college-going students and the software crowd who take pride in zooming on the bikes and cars and hanging around with their partners. The director at first tends to get biased showing his angst on how gullible boys are but as the story progresses he strikes a perfect balance at the innocence of girls and how far they go to trust the man they move with. Eventually you have guys as philanderers and gals as opportunists.
The story isn't deep and it delves on the finer nuances of girl-boy relationship, how easy it is for them to fall in love for the first time and how easier it is to fall in love for the second time. Without pandering to the commercial requirements of Telugu cinema, Maruthi places the right songs at the right places. The ring tring number is like tease, a satire and rip off on the mentality, attitude of youth in particular situations when their heart and mind is not in control.
Reshma the heroine in this film is a simple, guileless woman, her character comes across as transparent and many girls with ideals can identify with her. There is Bhargavi on the other hand who is bindaas, sportive and knows whom she is dealing with and what she wants without any guilt or regret. Srinivas plays the lead role, this actor is very much like the boy next door and there is a likeable candour to him, the brooding look goes well with him and he carries off his feelings perfectly.
MS Narayana is not needed at all, the watchman and the man who works as his sidekick youngsters are tiresome. The dialogues aren't brilliant, they are just colloquial enough and has the force, gusto and spirit of the youth. The costumes that Reshma wore suited her perfectly and were a good choice.
Ee Rojullo comes as an underdog but it has all the indications of working well with a group and more. There is a need to encourage such kind of cinema and filmmakers; watch this and you will walk out without any complaints. This one reminds us of the new age Bollywood cinema and gives us a confidence that there is definitely a future for young filmmakers ee rojullo!