July 31, 2010 Y. Sunita Chowdary
Brahmalokam To Yamalokam Via Bhoolokam is not an impressive movie but it does have it's moments of ingenuity and with all it's flaws it has certain good things going for it. Sivaji and Venu Madhav hold the recycled story together. It's about Shoban Babu (Venu Madhav) who wants to consummate his marriage but his mother-in-law Telangana Shakuntala insists on him showing his riches. So on some wise counsel, he goes to a secluded place and observes penance and wins over Lord Brahma. The latter who is the creator of the destiny of humans offers him a boon, that is a magical potion that will help him predict people's future out of which he can make plenty of money. But destiny has it's say and Sivaji becomes powerful after partaking the magical potion meant for Venu Madhav. Then begins the story, of Brahma visiting the earth to take back his powers gifted to a wrong man.
The conversation between Brahma (Dr. Rajendra Prasad) and Shobhan Babu is hilarious and what follows is another plot, a love angle between Sivaji and Sonia. The scenes involving Raghu Babu and gang is a terrible drag and the sound levels get louder and louder. The biggest minus of the entire film is Sonia, she doesn't appear as heroine material from any angle and gives out all the wrong expressions. She reacts so slowly and projects a deadpan visage, especially when her boy friend Sivaji is getting stabbed. There is no sign of shock, pain or remorse, if there is any effort she makes to show a difference it is on her hair. In one scene she sports straight hair and in other she is back to the noodles and perms. The only two people who make an earnest effort and the impact is felt from are Venu Madhav and Sivaji.
Jayaprakash Reddy, AVS and Rajendra Prasad..the trio's descent to the earth and their brush with humans is something we have seen in many socio-fantasy films, it's the same useless jokes designed for the juvenile audience. Aarti Agarwal looks sweet, she could have been the heroine instead of Sonia, her brief appearance brings some relief on the screen. The love plot looks contrived and as the film goes towards the end, it wails and whimpers. The length of the story is too much and an easy 15 to 20 minutes could have been done away with. Venu Madhav squatting on Kondavalasa a la Ranjitha on Nityanand Swami brings in the laughs. The film is rightly rated A for it's adulterous content. The movie might appeal to the audiences who revel in thrills that come from viewing repeated fantasy stories. You won't lose much skipping the film.
Cast: Rajendra Prasad, Sivaji, Sonia, Jayaprakash Reddy, Kalyani, Aarti Agarwal, Laya, Venu Madhav and Others.
Banner: Lucky Media.
Editing: V. Nagi Reddy.
Music: MM Srilekha.
Presenter: Utopia Productions Pvt. Ltd.
Producer(s): Bekkem Venugopal, Rupesh D. Gohil.
Story, Screenplay & Director: Gollapati Nageswara Rao.
Release Date: July 29, 2010.