January 15, 2012 Y. Sunitha Chowdhary
Tweet He is Ramana Murthy to his family and Swara Veenapani to the music world. Currently his latest song Paluku Telupu Tallive from Devasthanam replete with divine words is the subject of discussion in the film industry. Swara Veenapani is the pseudonym given to him by Tanikella Bharani and director Janardhana Maharshi that means a wonderful fusion of words and music.
When did he make his debut as a lyricist in the industry? "I am an advocate by profession and my first film Pattukondi Chuddam had a box-office run of 100 days. Despite that I didn't get a good response so went back to law but after a couple of years I resolved to stick to films, music and writing. I've been very good at language all through my studies.
More than reading I would love to listen to scholars, learned people. Music has been a part of my life, and while I was studying I would perform dramas, be a part of the Avadhanams and even now I have a vivid memory of all the programmes I participated in."
A lyric is successful in projecting a meaning that a visual or a dialogue is incapable of says the lyricist. He adds, "Certain emotions can be best described through lyrics. All said and done if Devasthanam clicks, it will usher in a great change and people will appreciate good Telugu poetry.
When I had written this song I asked the director if people would really understand it's meaning. The director gave an example of the songs in Shankarabharanam and assured that as long as good clean literature flourishes, people will appreciate it's value and sing.
Prose, poetry are like rare stones, diamonds. While you pick up such a stone from ordinary ones and polish them, the value is priceless. Audience will take and like what is given to them, if you give them a good song they will definitely comprehend it's worth."
Is the enjoyment he derives same from an ordinary movie song? "No," says Swara Veenapani firmly. He questions, "How does it feel spotting your mother in a group of people? Your mother is like that rare beautiful song, the rest of the lyrics you write for ordinary formula movies can be compared to the guests, relatives amongst the group of people.
It saddens me when certain lyrics have a bad impact on the youth but I guess lyricists have no choice. The usage of words, the choice or the padha prayogam is far from impressive. Cinema is a powerful media and the director has certain limitations, the 24 crafts have to work in tandem as per his vision.
Instead of showing the people, the cinema what you know and what you are capable of it is best if you give what they demand and like. Nakemi vocchu anedi anavasaram, cinema ki yem ivvali is important."
Director Janardhana Maharshi of Devasthanam said even if he doesn't get a penny more he will make the film, he is particular about the values of cinema and no wonder we've got such wonderful output. There is a saying in Sansktit 'Yad Bhavam Tad Bhavati..whatever you think and feel from your heart will happen. The output is a result of the director's thinking. Swara Veenapani's next work is for Tanikella Bharani's Mithunam.