December 04, 2011 Y. Sunitha Chowdhary
"The substance of songs have slowly transfigured to beats and rhythm more than the words," laments lyricist Sahithi who has written over 1000 songs for Telugu cinema. He also says the current position of lyricists is pathetic with people who have no knowledge and judgment of music profess to have a mastery of it and interfere in it's composition and output. The music directors have dominated the producers and directors over a period of time and are changing the first words and first lines and stripping the lyrics of it's purity.
Sahithi adds, "Veturi once said lyricists Draupadi pancha patrukala laga ayipoyaaru. Very true we have to impress the music director, the producer, his bava maridi, his relatives, etc."
Sahithi is the pseudonym while Cherukupalli Sriramachandra Murthy is his name. He is popular in the industry one because of his straight forward nature and then for his forte in writing folk songs covering various slangs and dialects in Andhra Pradesh. He travelled far and wide, interacted with people, collected their colloquial words, terminology and created a unique mark for himself in folk poetry.
His Lalu Darwaja Laskar Bonala Pandagaku, a Vijayashanti number from Mondi Mogudu Penki Pellam became a big hit. He opines that the beautiful and rich slangs have been trampled; thota lo oke rakam puvvulu unte bagodhu, nalugu rakala puvvulu unte garden ki andham. Hailing from Mylavaram in Vijaywada, Sahithi grew up in an atmosphere of music and literature. He says, "All I knew of my childhood was singing bhajans and studying books."
He adds there were many well read people in his village and after thirty years when he returned to his roots, his people cried. They were overwhelmed to see him. Sahithi says it helps a lot to have a foundation and a strong knowledge in music to be in the good books of the music director. Apart from having a command over the words, popular sayings and quotations a general observation on human psychology is a must.
He has worked from KV Mahadevan to Thaman and stresses that his aim in life is to elevate sahityam and write songs that would be remembered for posterity.