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Home > Box-Office Records And Collections > Yuva Samrat's First Silver Jubilee Hit

Sunita Chowdhary's Cinema Prapancham

Yuva Samrat's First Silver Jubilee Hit Ninne Pelladatha

March 31, 2007

NagarjunaReleased on 4th October, 1996, Annapurna Studios' Ninne Pelladatha, presented by Smt. Akkineni Annapurna, written-directed by Krishna Vamsi and co-starring Tabu, went on to become the first direct silver jubilee hit of 'Yuva Samrat' Akkineni Nagarjuna in Telugu.

Produced by Nagarjuna himself, it had music by Sandeep Chowta (his first film as a music director), lyrics by Sirivennella Sitarama Sastry, cinematography by K. Prasad, art by Peketi Ranga and editing by Shankar. YVS Chowdary worked as co-director for the film.

The film was also released in Tamil dubbed version on 9th May, 1997. Titled Unnaiye Kalyanam Pannikiren, it was a success too.

Ninne Pelladatha had a 100-day run at 38 theatres-37 direct and one shift and a direct silver jubilee run in Hyderabad (Devi 70mm-189), Vizag (Jyothi-189) and Vijayawada (Raj 70mm-188).

Never before did a Telugu film ran for 175 days at Devi 70mm. Nagarjuna's other hit films Geetanjali, Shiva and Hello Brother had a 126 (3 shows), 155 (3 shows) and 100-day (4 shows) run respectively at the theatre.

It was the same case with Raj 70mm, where the earlier highest run was by Chiranjeevi's Gharana Mogudu-155 days, while Nagarjuna's Shiva ran for 148 days.

Amitabh's Muqaddar Ka Sikandar (1978) created a record by running for 100 days in three theatres (daily three shows) in the twin cities. That record remained for 18 years until Ninne Pelladatha broke it in 1997 as it celebrated a 100-day run in three theatres in the twin cities-Devi 70mm, Nataraj 70mm and Konark 70mm, but with daily 4 shows. It also set a record in the Nizam region by completing a 100-day run at 7 theatres.

Not considering the twin cities, only four films collected a single theatre gross of over Rs. 50 lakh before Ninne Pelladatha. The details are as follows:

Film NameCentre/TheatreGross Collection (Total Run)
PremalayamVijayawada/Urvasi 70mmRs. 54,91,762 (175 days)
PremalayamVizag/Chitralaya 70mmRs. 52,67,819 (175 days)
Pelli SandadiVijayawada/Swarna PalaceRs. 55,49,866 (301 days)
BharateeyuduVijayawada/Venkateswara PalaceRs. 55,02,912 (162 days)

Ninne Pelladatha surpassed all previous records by collecting a gross of Rs. 59,42,224 at Raj 70mm in its total run-188 days.

It is also the first film to collect a gross of over Rs. one crore in the twin cities. In its total run at Devi 70mm, it grossed a whopping Rs. 1,03,72,483.

The film created a record in Guntur town by collecting a 100-day gross of Rs. 27,27,661.50 and a 100-day share of Rs. 17,39,739. The previous record was held by Mohanbabu's Pedarayudu, which collected a 100-day gross of Rs. 27,04,335.50 and a 100-day share of Rs. 16,95,000.

The breakdown in Guntur town in as follows:

TheatreGross Collection (Run)
Bhaskar DeluxeRs. 22,82,740 (100 days) (Total Run-112 days)
Harihara MahalRs. 3,13,392.50 (14 days)
Krishna Picture PalaceRs. 1,31,529 (7 days)
TotalRs. 27,27,661.50

The following is the list of theatres where the film had a 100-day run:

S. No.CentreTheatreCollection
1HyderabadDevi 70mm50 days gross - Rs. 44,36,600
100 days gross - Rs. 78,07,290
175 days gross - Rs. 1,00,47,416
189 days gross - 1,03,72,483
2SecunderabadNataraj 70mm100 days gross - 27,00,000
3DilsukhnagarKonark 70mm100 days gross - 32,36,112
4WarangalRam102 days gross - 26,50,228
5KhammamVinoda100 days gross - 17,65,316
6KarimnagarSrinivasa100 days gross - 24,30,350
7NizamabadLalitha Mahal100 days gross - 23,95,473
8VizagJyothi100 days gross - Rs. 32,15,590
175 days gross - Rs. 44,00,000
189 days gross - Rs. 45,10,550
9GajuwakaSri Kanya100 days gross - Rs. 14,13,596
10VijayanagaramNew Poorna50 days gross - Rs. 10,28,010
100 days gross - Rs. 15,09,072
11AnakapalliLakshmi100 days gross - Rs. 8,32,894
12SrikakulamChandramahal100 days gross - Rs. 9,62,763
13RajahmundryRambha100 days gross - Rs. 22,04,200
135 days gross - Rs. 25,96,199
14KakinadaChanakya100 days gross - Rs. 17,30,191
154 days gross - Rs. 22,04,200
15AmalapuramHanuman100 days gross - Rs. 7,68,328.50
16MandapetaVijaya100 days gross - Rs. 5,78,421
17EluruSai Balaji50 days gross - Rs. 10,71,212
100 days gross - Rs. 16,27,566
106 days gross - Rs. 17,18,509.50
18BheemavaramSatyanarayana50 days gross - Rs. 8,56,000
100 days gross - Rs. 11,76,227.75
19TadepalligudemRangamahal50 days gross - Rs. 6,70,000
100 days gross - Rs. 9,77,194
20TanukuPadmasri50 days gross - Rs. 6,00,280
100 days gross - Rs. 8,69,243.75
21PalakolluMaruthi50 days gross - Rs. 5,85,765
101 days gross - Rs. 8,24,373.75
22VijayawadaRaj 70mm50 days gross - Rs. 27,93,000
100 days gross - Rs. 45,48,665
175 days gross - Rs. 58,20,782
188 days gross - Rs. 59,42,224
23MachilipatnamRamashanti101 days gross - Rs. 11,93,650
24GudiwadaGopalakrishna100 days gross - Rs. 9,73,795
25GunturBhaskar Deluxe50 days gross - Rs. 13,71,363
100 days gross - Rs. 22,82,740
112 days gross - Rs. 24,45,847
26OngoleTulasiram106 days gross - Rs. 13,00,017.25
27ChilakaluripetManga Deluxe50 days gross - Rs. 5,03,046
105 days gross - Rs. 7,46,533
28NarsaraopetChitralaya50 days gross - Rs. 6,14,878
100 days gross - Rs. 8,55,986
29NelloreKaveri100 days gross - Rs. 25,30,000
30TirupatiRamraj 
31KadapaTaheermahal 
32ProdutturBVS Palace 
33KurnoolVenkatesh50 days share - Rs. 7,55,000
34NandhyalaVenkateswara 
35AnanthapurShanti 
36MadanapalliSSR Movieland 
37BangaloreTribhuvan Complex* (3 shows) 
38Tenali* (shift)Abhiram(90)
+Venus(21)=111
(50 days gross - Rs. 7,72,793
90 days gross - Rs. 10,37,360.50)
+(21 days gross - Rs. 1,34,790.25)
111 days gross - Rs. 11,72,150.75