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Lavakusha's All-Time Records
Collected and compiled by Ram (edited by APK) | December 31, 2006
(Database Courtesy: Mr. Vijaya Bhasker)
March 29, 1963 was a red-letter day in the history of Telugu cinema. The biggest hit Telugu film industry has ever seen, Lavakusha was released on that day.
Just as Rome was not built in a day, this movie took its time to reach the silver screen. The shooting started on 5 March, 1958 while the release date was 29 March 1963! Lalitha Sivajyothi Films released this movie produced by A. Shankara Reddy and directed by C. Pullaih & CS Rao. It starred the legendary NTR and Anjali Devi along with Nagaiah, Kantha Rao, Master Nagaraju and Master Subramanyam. The music was provided by singer/composer Ghantasala. The movie was distributed by Chamriya Talkie Distributors throughout AP.
Lavakusha was the only movie in the history of Telugu cinema to be shot in GEVA color. The director of photography was PL Roy.
Reasons For Stating Lavakusha To Be The Biggest Hit Ever Made In The History Of Telugu Cinema:
Telugu film industry had witnessed many sensational hits, many records. But overall if we see the longevity of those records, Lavakusha is unmatchable.
It was released in 26 centers and went on to have a 100 day run at all the centers. It took more than a decade to beat this record, and this was a first. It had a direct Silver Jubilee in 13 centers. In Gudiwada, (Sharath 140 and Srinivasa 35), there was a shift Silver Jubilee. Prior to Lavakusha, no other film had jubilee run in 4 centers.
In one year time, Lavakusha was seen by 1,97,95,529 which set the record then. In one year, Lavakusha was exhibited 100 days in as many as 50 centers (with regular shows) which was an unbeatable record for more than three decades. Its repeat run value was one of the strongest.
Lavakusha had 469-day uninterrupted run in Hyderabad with regular shows, in very few theaters (Basant203 + Regal56 + Rahat56 + others) which was still a record. Premabhishekam's 533 days was highest but with too many shifts.
Lavakusha is the first Telugu movie in its first run which collected one crore and this was a record for a long time. Prior to Lavakusha, no film collected even one-third of this amount which shows the real potential of this movie.
Surprisingly, even today, this movie holds the highest run in many centers. To quote an example, the 252-day run in Rajarajeshwari Talkies in Warangal is still unsurpassable even after 43 years. Even after this majestic run, the film was shifted to GR Talkies (in Hanumakonda) and it ran for almost 50 days, making it a total of 300 days in Warangal alone.
In many centers like Anakapalli, Lavakusha is the first direct 100 days film and it took more than a decade for any other film to strike a century in those parts. In centers like Amalapuram, Lavakusha is the first direct 175 days film and it took more than a decade for any other film to have jubilee run in those centers. It collected 25 lakhs share in 14 weeks (for 100 days). Lavakusha is the first film to run 80 days in 80 centers, including late release and shifts.
Lavakusha's 100, 175 & 200-Day Centres:
First Release: 26 Centers
Vijayanagaram Venkateswara Talkies 140
Visakapatnam Ramakrishna Picture Palace - 189
Bobbili Srirama Talkies 112
Anakapalli Ramakrishna Talkies 111
Kakinada Lakshmi Talkies - 210
Rajahmundry Venkateswara Talkies 260
Amalapuram Srinivasa 189
Eluru Venkateswara Talkies 182
Tanuku - Veeranarayana Talkies 140
Bhimavaram Maruthi Talkies 196
Thadepalligudem Relangi Chitra Mandir 126
Vijayawada Maruthi Cinema 196
Machilipatnam Durga Mahal 182
Gudiwada Sharath Talkies 140 + Srinivasa 35
Guntur Krishna Picture Palace 253
Tenali - Satyanarayana Talkies 196
Cheerala - Prasad Picture Palace 140
Nellore Sriram 210
Hyderabad Basant 203
Secunderabad Natraj 112
Warangal Rajarajeswari Talkies 252
Khammam Mettu Sunder Talkies 140
Nizamabad Mohan Talkies - 126
Kurnool Saibaba Talkies 140
Kadapa Rahath Talkies 140
Bellary Mubarak Talkies 126
Kothagudem (Release date October 4, 1963) Nageswara 100
Karimnagar (Release date October 11, 1963) Bharath 126
Suryapeta (Release date October 18, 1963) Sri Krishna - 100
Raichur City Talkies - (Release date October 25, 1963) 100
Srikakulam Murali 126
Palakollu Ratnam - 100
Ongole Jayaram 126
Narasaraopeta Angel 100
Chilakaluripeta Nagarjuna - 100
Mahaboobnagar Radhakrishna 100
Nalgonda Bhaskar 100
Thirupati Jyothi 126
Madanapalli Jyothi 147
Chittoor Pratap 126
Guntakal Geetha 182
Adoni Vasant 126
Proddutur Venkateswara - 126
Nandyala - Ramnath
Parveethapuram Navaratna 112
Mandapeta Rajagopal - 100
Bangalore Minerva 280
Madras Prabhat 100
Mysore Prabhudevi 105
Anantapur Neelam 110 (In Anantapur, the film was released in 1965 as the opening film of Neelam Theater and ran for 110 days).
Kadiri Vijaya - 100
Hindupur - 100
Jagityala - 100
80 days - 80 centres (including shifts/late releases).
100 days - 26 direct + 28 late releases = 54 single theatre centres.
175 days - 13 direct + 1 shift + 2 late releases = 16 centres.
200 days - 6 direct + 9 shifts = 15 centres.
250 days - 3 direct + 1 late release = 4 centres.
Highest run direct: Banglore-Minerva-280
Highest run with shifts - 469 in Hyderabad.