Dhanaiyya produces another film with Allu Arjun again but this time he chooses Gunashekar as the director. This is being made on Universal Media banner. The shooting began at Gunashekar's office this morning, while Ramcharan Tej clapped for the muhurat shot, VV Vinayak switched on the camera.

Gunashekar explained the details of the ambitious project and said that it will be a technically superior film, the music director worked on it for 3 months and the script writer for 6 months. Fifty people as family members will be working in this movie. A hunt for a new heroine is on.